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"With few exceptions, the details of past presidential elections are largely forgotten over the course of history. As specific campaigns and elections become more distant from contemporary society, people tend to focus on the larger picture of what that election produced, mainly, who actually became the president. And for the majority of the American public, the presidential election of 1928 is no exception to this. But as Allan Lichtman suggests in his book Prejudice and the Old Politics: The Presidential Election of 1928, ―Presidential elections are central events of American politics, often bearing the detailed imprint of the society in which they occur. The careful study of a single election can test theories of social process and illuminate the meaning of a historical era‖ (Lichtman 25). In this regard, all past presidential elections are American studies‘ in their own right, and are of importance because they provide insight about a specific society at any particular time in our country‘s history."

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