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Faculty Essay


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In a recent ad for Under Armour sneakers, the actor Jamie Foxx intones the following: “You know, the Greek philosopher Aristotle said ‘You are what you repeatedly do.’ Huh – but in our book, we take it a little deeper. We say, ‘You are what you repeatedly do when things get hard’” (Under Armour 2015). Foxx goes on to say, “My apologies to Aristotle, but excellence doesn’t become a habit by running the same path over and over. No, No, No! You know what the excellent ones do? They reinvent the rules altogether. The excellent ones just step up to the line and ask ‘What’s the record?’” (Under Armour 2015).

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