Date of Publication

Spring 2013

Document Type

Undergraduate Project

Professor's Name

Katharine Burakowski


Social media and fan behavior are two very interesting topics. More and more people are learning more about social media everyday and it is here to stay, it is not a fad, and people expect organization to be posting about games or events so that they can find out the information on social media. It is important for organizations to be on Twitter or Facebook because it is important to integrate into people’s lives. Fan behavior research proves that environmental factors are one of the biggest deterrents for fans when it comes to trying to attend games and that record and atmosphere of the games is the biggest projector of fan support throughout the season. Using a survey distributed on Twitter there were questions asked to find out if there was a correlation between Social Media and Fan Behavior.