Date of Publication

Spring 2014

Document Type

Undergraduate Project

Professor's Name

Emily Dane-Staples


While there is a plethora of literature on fan identification, specifically high or lowly identified fans, there is no literature on who these highly and lowly identified fans actually are. The goal of this research paper is to fill the void in that section of NFL fan literature and discover what demographics of fans are the most highly and lowly identified. In order to find out who is a highly or lowly identified fan, a survey must be administered that will effectively test the characteristics of each participant. This will make the respondents classifiable as either a highly or lowly identified fan. After the classification process is done, the demographics can be related to the highly or lowly identified fans to see which demographics are most likely to exhibit highly or lowly identified behavior.