Date of Publication
Spring 2014
Document Type
Undergraduate Project
Professor's Name
Emily Dane-Staples
Abstract
Fantasy sports have recently emerged as a popular form of sport consumption. Previous research has investigated the concept of fantasy sport involvement and fans loyally, however little research exists on the effects these variables have on each other. The focus of this research is to identify the effects fantasy sport participation has on fan loyalty and consumption. A survey collected primary data which went through a Pearson correlation. It was found that fantasy sport participation increased consumption of the sport product. It was also found that fantasy sport participants are more loyal to their favorite team than their fantasy teams.
Recommended Citation
Flanigan, Michael, "How Fantasy Sport Participation Affects Fan Loyalty" (2014). Sport Management Undergraduate. Paper 50.
https://fisherpub.sjf.edu/sport_undergrad/50
Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.