Date of Publication
Summer 2012
Document Type
Undergraduate Project
Professor's Name
Emily Dane-Staples
Abstract
Social media has become an integral part in the communication process in today’s society. Research has found that social media’s unique characteristics allow sport organizations to meet the many wants of their fans. Eight total professional organizations from the professional and collegiate level were interviewed to answer the research question, to what extent are organizations utilizing social media? This study shows that organizations use social media more specific to their professional level. Professional sport organizations use social media more for their marketing efforts, as collegiate organizations primarily use it for public relations.
Recommended Citation
Malerk, David, "Understanding Social Media Use and Its Marketing Implications" (2012). Sport Management Undergraduate. Paper 48.
https://fisherpub.sjf.edu/sport_undergrad/48
Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.