Date of Publication

Spring 2012

Document Type

Undergraduate Project

Professor's Name

Emily Dane-Staples


Within the arena of sport, there is a common belief that female athletes are inferior and incapable athletes. The media plays a role in reinforcing this stereotype. This study examines the article patterns of female athletes in Time magazine from 2007 to 2009. The study will inspect the length and content of articles in every issue distributed in this time frame to see if these athletes are given appropriate exposure. If past research indicates future findings, the sample will show that female athletes are seen less for their athletic accomplishments and more for their off-the-field endeavors. Furthermore, the athletes that play aesthetically pleasing sports will have their off-the-field endeavors discussed more so than their on-the-field accomplishments. This research is vital to understanding the lack of media attention given to female athletes as well as the stereotype that exists for these individuals.