Date of Publication

Spring 2012

Document Type

Undergraduate Project

Professor's Name

Emily Dane-Staples


For NBA organizations, it can be argued that success is measured in terms of wins and championships. There are major emphases placed on the demand for “superstar” players and the ability to score. Both of which are assumed to be a player’s value to their respective organization. However, this study will attempt to show that scoring alone cannot measure success. The research uses statistics from the 2008-2011 seasons that can be used to measure success through aspects such as efficiency, productivity, value and wins a player contributes to their organization. The analysis shows there is a correlation between those factors and franchise economics, such as revenue generated and valuation ranking.