Date of Publication

Fall 2011

Document Type

Undergraduate Project

Professor's Name

Emily Dane-Staples


Black and white coaches in the NFL have been compared since the Rooney Rule was implemented in 2001. Between the years of 1990-2002, it was demonstrated that black coaches in the NFL were more successful than white coaches looking at regular season winning record. Winning record can be attributed to other factors than just coaching. Factors such as leadership and motivational characteristics of a certain coach have an impact on how successful coaches are in the NFL. Looking at post game quotes by head coaches and finding out their frequency helps us better understand the relationship between motivation/leadership styles and their effects on players. The results from the study explained that both black and white coaches have a low ego oriented leadership style that helps motivate their players and leads to the coaches’ success on the field.