Date of Publication
In college athletics fans are attached to the tradition of their favorite school. The tradition of playing college basketball has started to change with the implementation of the 2005 NBA CBA. Players cannot now go directly from high school to the NBA. Players have to go to college for at least one calendar year out high school before entering the NBA rookie draft. The study took a look at the difference in average season ticket, and average single game tickets that were sold for college basketball seasons. With this knowledge the college basketball can now determine that there is no correlation between the more traditional recruiting style versus the new one and done type of recruiting style
Bean, Brian, "The Effect of Recruiting Style on Men’s College Basketball Ticket Sales" (2011). Sport Management Undergraduate. Paper 26.
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