Date of Publication

Spring 2014

Document Type

Undergraduate Project

Professor's Name

Emily Dane-Staples


Knowing the fan culture of the American Hockey League will help understand what fans look for when choosing a favorite team. This information can be used to increase fan bases around the league. In order to conduct this research a survey was sent out to fans and non-fans of AHL teams. With the results collected it was found that fans favorite aspects of their favorite team’s culture is their team’s in game promotions. This data shows that in game promotions need to be a priority for American Hockey League teams, if they wish to build a better relationship with their fans as well as gain more fans.