Date of Publication
Dr. Emily Dane-Staples
College athletic departments desire the positive attention that is garnered through playoff appearances and championships. Programs believe that if they spend more, they will win more, and gain footing on the national stage. This theory is supported by the tens of millions of dollars currently being spent in college sport. However, this theory is largely untested. Tens of millions of dollars are being spent by college athletic programs to put their teams atop of the national standings. With so much money being spent, programs expect to see results, whether that is playoff appearances or championships, schools want positive attention. This is an unknown by programs who want to gain footing, there is theory that if a program spends more will win more. This research looked at schools in the Power 5 conferences and their athletic budgets to determine if spending all that money equated to wins based on the Capital One Cup standings. The data indicated that men’s spendings did not mean more wins than teams that spent less, however women’s programs who spent more had more success on the playing surface. Schools should pay more attention to this when they think spending more means winning more.
Henderson, Ryan, "College Athletics and The Money Behind It" (2018). Sport Management Undergraduate. Paper 147.
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