Date of Publication
Dr. Katie Burakowski
The purpose of this research was to examine the factors that motivate minor league sports fans. Specifically, this research was designed to analyze the factors that influence a fan’s motivation to attend Rochester Americans games. Over the past several decades minor league sports have experienced a drastic transformation, as more elaborate promotional activity have been introduced. Extensive research has been conducted to better comprehend the inducements of minor league sports fans. Past literature has concluded that the existence of special events and merchandise giveaways significantly impact overall attendance.
D'Agostino, Alex, "Inducements of Rochester Americans Fans" (2017). Sport Management Undergraduate. Paper 135.
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