Date of Publication

Spring 5-1-2016

Document Type

Undergraduate Project

Professor's Name

Dr. Emily Dane-Staples


Ticket scalping is a growing epidemic that has become more specialized in the online market. The online secondary ticket market thrives on consumer demand. It has been discovered that this demand in the online market is driven by factors such as trust, risk, time (availability), and popularity of the website. A cross sectional survey, using St. John Fisher students, faculty, and staff, uncovered what online secondary ticketing platform consumers use most, and why. Being able to understand what causes consumers to buy online is coveted by businesses’ and marketers. The results showed that consumers had more trust and less presumed risk in the primary ticketing websites, however, Stubhub was the most used platform among respondents.