Personal Brand

Authors

Michael Wischnowski, Saint John Fisher UniversityFollow

Document Type

Conference Proceeding

Publication Date

7-17-2018

Abstract

The objectives for this keynote address were:

• Explore what it means to define yourself as a brand and its potential as a reflection of your authenticity as a leader.
• Differentiate your public self from your private self, what you project and what people see, and reflect upon how this may add up to your brand.
• Provide authentic leadership tips, given in an education change context, that contribute to a positive personal brand

Comments

Keynote address presented at the Central New York Region Leadership Symposium in Canandaigua, New York, on July 17, 2018.

Publication Information

Wischnowski, Michael, "Personal Brand" (2018). Education Faculty/Staff Publications. Paper 87.
https://fisherpub.sjf.edu/education_facpub/87

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