The objectives for this keynote address were:
- Explore what it means to define yourself as a brand and its potential as a reflection of your authenticity as a leader.
- Differentiate your public self from your private self, what you project and what people see, and reflect upon how this may add up to your brand.
- Provide authentic leadership tips, given in an education change context, that contribute to a positive personal brand
Wischnowski, Michael, "Personal Brand" (2018). Education Faculty/Staff Publications. Paper 87.
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