Circulation, Population Factor into Social Media Use
Analysis of Facebook and Twitter activity of 38 U.S. daily newspapers found strong correlation between the news organizations' use of social media tools and the size of the community and circulation of the print edition. Larger papers were more effective in using social media.
Rosenberry, Jack (2013). "Circulation, Population Factor into Social Media Use." Newspaper Research Journal 34.3, 86-100.
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