Is Your Brand a Living Entity?
A few companies are using Twitter to converse with followers in ways that build a new kind of connection to the brand.
What is Twitter communicating about your brand to young adults?
Sashittal, Hemant C.; Hodis, Monica; and Sriramachandramurthy, Rajendran (2014). "Is Your Brand a Living Entity?." MIT Sloan Management Review 55.3, 95-96.
Please note that the Publication Information provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.