Applied Mass Communication Theory: A Guide for Media Practitioners

Title

Applied Mass Communication Theory: A Guide for Media Practitioners

Files

Description

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.

This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

-Publisher description

Department

Communication/Journalism

ISBN

978-1138689121

Publication Date

2017

Publisher

Routledge

Keywords

fsc2017

Disciplines

Mass Communication