Applied Mass Communication Theory: A Guide for Media Practitioners - 2nd Edition
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Description
Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.
This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
-Publisher description
Department
Communication/Journalism
ISBN
978-1138689121
Publication Date
2017
Publisher
Routledge
Keywords
fsc2017
Disciplines
Mass Communication
Recommended Citation
Rosenberry, Jack and Vicker, Lauren A., "Applied Mass Communication Theory: A Guide for Media Practitioners - 2nd Edition" (2017). Fisher Bookshelf. 53.
https://fisherpub.sjf.edu/bookshelf/53