Film and Media Studies
In lieu of an abstract, below is the essay's first paragraph.
The media offers entertainment, news, sports, and even education. The media is an important part of our lives, but how do children perceive the media? What is it that children learn from watching television? Do they really understand what it is the media is trying to tell them? This paper will attempt to prove that a child's perception of TV can be related to a mass communication theory known as the schema theory. The schema theory basically states that people use prior knowledge or experiences to help them better understand the television program they are watching. Through analyzing a study performed by the author, the schema theory and how children use their own schemas to understand television will be further investigated.
Gill, Erin. "How Children Perceive Mass Media." The Review: A Journal of Undergraduate Student Research 5 (2002): 57-63. Web. [date of access]. <http://fisherpub.sjfc.edu/ur/vol5/iss1/5>.