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Disciplines

Leisure Studies | Other Social and Behavioral Sciences

Abstract

In today’s pop culture world, celebrities are seen as perfect individuals with grand houses, cars, and entourages. When Chris Brown came on the scene in the mid-2000s, he was a teenage heartthrob who could do no wrong. That all changed when he brutally beat fellow music superstar and then girlfriend Rihanna in 2009. Brown’s media persona came crashing down, along with seemingly everything else in his life. However, in a situation where many artists would normally descend and never return, Brown has surged back almost to the heights he reached prior to 2009. How did this happen? What does the role of the music industry play in this? The norms and tendencies of the popular music industry are examined to determine the external factors that both hindered and helped Brown’s changes in reputation (and by extension, record sales) over time.

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