mobile gaming, freemium, gaming platforms
E-Commerce | Other Business | Recreation Business | Technology and Innovation
With the abundance of games that enter the App Store marketplace, developers struggle to compete for the user’s attention and potential download. Unlike traditional console-games, mobile-based consumers tend to be more apprehensive towards purchasing an app or a game if they are unable to trial it beforehand. These factors have contributed to the freemium business model becoming the face of the mobile gaming industry.
Heier, Craig. "Free to Play: Mobile Gaming and the Precipitous Rise of Freemium." The Review: A Journal of Undergraduate Student Research 16 (2015): 5-11. Web. [date of access]. <http://fisherpub.sjfc.edu/ur/vol16/iss1/4>.