Date of Publication
Spring 2014
Document Type
Undergraduate Project
Professor's Name
Emily Dane-Staples
Abstract
Social media has become a growing phenomenon in the 21st century, as a result sport teams can now interact and engage fans in more personalized ways. However, because social media is so new there is very little research that helps determine how fans interact with teams through social media. This study was conducted using focus groups and has determined that even though relationship marketing is a good idea, NFL fans prefer information posted to Facebook and Twitter to be convenient and informative in relationship to the team’s on field performance. Furthermore, the more convenient and informative the information posted is in relationship to the team’s on field performance the more likely NFL fans will interact with teams on Facebook and Twitter.
Recommended Citation
Fien, Laura, "NFL Fans Response to Social Media Posts" (2014). Sport Management Undergraduate. Paper 53.
https://fisherpub.sjf.edu/sport_undergrad/53
Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.