Date of Publication
Spring 2012
Document Type
Undergraduate Project
Professor's Name
Emily Dane-Staples
Abstract
The rise of social media has created a plethora of new opportunities for the savvy sport marketer. Despite the existence of data pertaining to social media marketing, there is a distinct lack of literature regarding its implementation within the evolving sports industry. Using content analyses of the official National Hockey League and team websites, this study identifies patterns of social media usage around the league. Specifically, it looks into the ways that social media and other forms of web content are used on both the traditional and mobile versions of National Hockey League websites. From the findings, conclusions regarding the current use of social media in the NHL have been drawn.
Recommended Citation
Schroeder, Josh, "Utilization of Social Media Platforms in the National Hockey League" (2012). Sport Management Undergraduate. Paper 46.
https://fisherpub.sjf.edu/sport_undergrad/46
Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations.