Date of Publication
Baseball organizations are always looking for new ways to fill the seats in their stadiums. Promotions have a positive effect on whether or not a fan will attend a minor league baseball game. This study examines the motivational elements of fans and why promotions have a role in persuading fans to attend a game. After polling the St. John Fisher College campus on their attitudes toward promotions, it was clear that promotions had a large affect on whether or not they would attend a game. For the professionals that were surveyed, it was clear that each had similar processes that they completed to plan their promotions. The data from both the campus and the professionals show that the professionals and the surveyed population have similar opinions on what will result in success.
Stearns, Trevor, "The Art of Promotions: The Side You Don’t See" (2012). Sport Management Undergraduate. Paper 43.
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