Date of Publication
This research aimed to uncover key factors in how college students select a favorite sports team. An important issue in today’s sport industry is recognizing fans motives for supporting their favorite sport teams. Sport managers need to better understand fan’s motives in order to address the team's needs and increase the fan base. Also, the team needs to cultivate a relationship for fan involvement to garner economic benefits. The subjects for this study were college students at St. John Fisher College. Using an online survey, the results of this uncovered that team factors were the most important in someone supporting their favorite sports team.
Brown, Zachary R., "Fandom: A Study on How College Students Selected a Favorite Professional Sports Team" (2017). Sport Management Undergraduate. Paper 122.
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