Date of Award

5-2010

Degree Type

Dissertation

Degree Name

Doctor of Education (EdD)

Department

Executive Leadership

First Supervisor

J. Jason Berman

Second Supervisor

William B. Stroud

Abstract

Minority Business Enterprises (MBEs) compete in the marketplace for business in an environment that both helps and hinders the process. Most large organizations employ some form of diversity procurement advocacy program for varies reasons. However, the efficacy of these programs is not known. This qualitative, phenomenological study explored the lived experiences, perceptions, and attitudes of buyers and MBE owners located in the Monroe County, New York area relating to aids and barriers for minority business development. Attitudes and perceptions of both groups were gathered along with factors influencing such attitudes and perceptions. In addition, the perceived costs associated with this type of affirmative actions were compared to the perceived benefits or advantages of such actions. Thematic analysis of interview data collected from 15 participants was conducted using NVivo 8 qualitative software programs. The data suggested that MBEs in Monroe County might be well served to pursue successful approaches for effective business development outside of Monroe County.

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