Title

The Effect of Content Mix on Circulation Penetration for U.S. Daily Newspapers

Document Type

Article

Publication Date

6-2005

Abstract

For a generation, the U.S. newspaper industry has suffered from stagnant circulation performance and declining penetration, but some papers manage to maintain healthy penetration. This project investigated whether content mix could account for the variance in penetration among papers in a national sample, but found content does not have a significant impact on circulation variance after controlling for the influence of market characteristics.

DOI

http://dx.doi.org/10.1177/107769900508200209

Comments

The final copy of this article is © SAGE Journals and is available through the publisher's website here: http://dx.doi.org/10.1177/107769900508200209