Document Type

Article

Publication Date

2016

Keywords

fsc2016

Abstract

This study models the dynamic nature of today’s media markets using the framework of value-adding activities in the provision and consumption of media products. The proposed user-centric approach introduces the notion that the actions of external users, social media, and interfaces affect the internal value activities of media firms via a feedback loop, and therefore should themselves be considered value activities. The model also suggests a more comprehensive list of indicators for value assessment.

DOI

10.7195/ri14.v14i1.986

Comments

This is also available as an Open Access article through the publisher: http://dx.doi.org/10.7195/ri14.v14i2.986

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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