This study models the dynamic nature of today’s media markets using the framework of value-adding activities in the provision and consumption of media products. The proposed user-centric approach introduces the notion that the actions of external users, social media, and interfaces affect the internal value activities of media firms via a feedback loop, and therefore should themselves be considered value activities. The model also suggests a more comprehensive list of indicators for value assessment.
Chan-Olmsted, Sylvia and Shay, Ronen (2016). "The New Digital Media Value Network: Proposing an Interactive Model of DIgital Media Value Activities." Journal of Communication and Emergent Technologies: ICONO14 14.2, 46-74.
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