The New Digital Media Value Network: Proposing an Interactive Model of DIgital Media Value Activities

Authors

Sylvia Chan-Olmsted, University of Florida
Ronen Shay, St. John Fisher UniversityFollow

Document Type

Article

Publication Date

2016

Keywords

fsc2016

Abstract

This study models the dynamic nature of today’s media markets using the framework of value-adding activities in the provision and consumption of media products. The proposed user-centric approach introduces the notion that the actions of external users, social media, and interfaces affect the internal value activities of media firms via a feedback loop, and therefore should themselves be considered value activities. The model also suggests a more comprehensive list of indicators for value assessment.

DOI

10.7195/ri14.v14i1.986

Comments

This is also available as an Open Access article through the publisher: http://dx.doi.org/10.7195/ri14.v14i2.986

Publication Information

Chan-Olmsted, Sylvia and Shay, Ronen (2016). "The New Digital Media Value Network: Proposing an Interactive Model of DIgital Media Value Activities." Journal of Communication and Emergent Technologies: ICONO14 14.2, 46-74.

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.