Spyware and Adware: How Do Internet Users Defend Themselves?

Authors

Rajendran Sriramachandramurthy, Rochester Institute of TechnologyFollow
Siva K. Balasubramanian, Illinois Institute of Technology
Monica Hodis, St. John Fisher UniversityFollow

Document Type

Article

Publication Date

2009

Abstract

The spread of broadband Internet has resulted in the increase of spyware and adware. This study highlights their damaging effects and proposes a model that captures defensive measures adopted by Internet users. Specifically, our model indicates that knowledge has a positive impact on self‐efficacy that, in turn, is presumed to trigger technical defensive measures. Moreover, concerns for privacy and previous experience with spyware and adware are likely to evoke both tactical and technical defense measures. Data collected by the PEW Internet and American Life research project are utilized to test the proposed model and the findings are discussed.

DOI

10.1108/19355181200900010

Comments

The final published version of this article is available through the publisher: http://dx.doi.org/10.1108/19355181200900010.

Publication Information

Sriramachandramurthy, Rajendran; Balasubramanian, Siva K.; and Hodis, Monica (2009). "Spyware and Adware: How Do Internet Users Defend Themselves?." American Journal of Business 24.2, 41-52.

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